How do we build relationships with customers, how do we stand out from the crowd, how do we make ourselves different based on our story? I think there's really two stories here that we need to be thinking about.
Could Linkedin be the next big thing in social?
So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?
It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.
8 things I learnt from MarketEdLive
This week I had the pleasure to attend MarketEdLive, a fab one day conference held in my home town of Nottingham – always nice not to have to go far, and even more amazed at the variety of people who made it all the way to the Midlands!
But alongside the meeting of new and old friends I got to hear from some amazing speakers and they got me thinking about how I do things and ultimately how I could do things better, so I wanted to share them with you.
What we can learn from the latest Nike ‘Just Do It’ Campaign
Nike yesterday launched their latest ‘Just Do It’ Campaign, staring Colin Kaepernick. If you don’t know who Kaepernick is (and I’ll forgive you if you don’t). He’s the American NFL player who refused to stand during the National Anthem and eventually sank to his knee to protest police killings of African Americans and many other injustices over in that country.
Are you selling the wrong thing? Features Vs. Benefits
Your social media likes don't pay the bills
Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.
So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?
Why creating content is a waste of time
Why learning to be vulnerable is vital to your success
This is a topic that has been bubbling away under the surface for about a year now for me and it’s about time I shared it with you.
It’s something I talk about with my clients, when I mentoring start-ups at Nottingham Trent University and when I’m giving lectures.
The ability to be vulnerable and for you to be able to embrace your vulnerabilities is going to be pivotal to you being able to market yourself on social media and grabbing success with both hands.
