Ok, so I’m giving you a caveat, in that this is my advice and may fly in the face of other advice out there. That may seem obvious, but most of the advice out there is just opinions, based on individuals experience, research and experimentation! So here goes…
This is a topic that has been bubbling away under the surface for about a year now for me and it’s about time I shared it with you.
It’s something I talk about with my clients, when I mentoring start-ups at Nottingham Trent University and when I’m giving lectures.
The ability to be vulnerable and for you to be able to embrace your vulnerabilities is going to be pivotal to you being able to market yourself on social media and grabbing success with both hands.
Twitter is indeed a noisy place. There’s lots of people talking in 140 characters, sharing news, articles they’ve found, selling their products, talking about celebrities and the odd cat picture.
So how do you as a small business owner get heard above all the noise and get your content seen and shared by your ideal customers and the press?
Time. It’s a measured thing, it never stops ticking away, and there is a finite amount of it. Alongside marketing, you’re actually running your business, getting new customers, networking, invoicing, emails, sorting tax returns and on and on. So we’re agreed time is a resource we all want more of!
In this blog we’re going to be talking more about the timing of things, well the timing of Facebook precisely, so that we can save time on other areas of our business.