Work smarter
Before I started out as a woman in business running debbiedooodah, I was first and foremost a friend, mother and lover and I had no idea about the amazing business networks that Nottingham has to offer.
I learnt about the value of networks and friendships the hard way, as all good lessons are generally learnt!
Firstly I want to apologise for my tardiness! When I started blogging on a weekly basis I was so keen to be consistent and produce something of value to help you grow your business every week. After all that is what I advise my clients to do!
Consistency builds trust - and the golden rule of marketing is that your customers need to know, like and trust you before they'll buy your products. Flighty inconsistent behaviour can lead to your potential customer wondering if you really are the expert, if you really do value their support, if you are the business for them.
Blimey, being an entrepreneur is busy! I connected with a new business woman, and once I’d told her all the things I did, running my own business, marketing for other business, First Tuesday, Blue Stockings, Nottingham Soup and being a mummy, she had no idea how I managed to fit it all in!
Sometimes I’m not so sure either. But I know I wouldn’t be half as happy as debbiedooodah if I didn’t have all the side projects going that help me support the business community in Nottingham!
So how do I all manage it?
So, I talk a lot about how to use social media and how to build relationships both on line and off. But what about making a sale? That can sometimes seem a much harder prospect. How can we turn all the chat and conversation and good feeling on social media to cold hard sales? After all, we are all in business to make money. At the very least we need to pay the bills and hopefully drive a nice car, buy a lovely house and go on exotic holidays. So how do we make sales?
Beginnings of years, the start of the new school term and Easter are all opportunities to take time out to reflect on our businesses. On how far we have come and where we want to go.
In our fast paced lifestyles, it can be hard to carve out just half an hour, let alone a day to give ourselves space and time to really get to the bare bones of our businesses and where we want to be.
If you’re feeling in a reflective mood, and I am now, then there are some tips below to help you take stock and congratulate yourself on how far you’ve come.
Now we all know businesses should be on social media these days. If you aren’t there exciting your future customers, your competition will be. But how can you work smarter with social media so that it gives you better results and saves you time?
This is the number one question my clients want answered! And while I won’t be able to give you all the tips I give my clients, I’m going to lay bare my top 5 tips!
So as a digital marketing expert, I’m always looking at how others do things and how I could improve how I do things. Things I can pick up, lessons learnt, ideas sought.
Being freelance and learning about social media in an ever-changing landscape can be exhilarating and fraught. Where once words and a well-placed image was enough to capture someone’s interest, now we have live streaming, blogs, webinars, tutorials, vlogs and more. So as much as I am supporting my clients to understand the rich capabilities of the new marketing landscape, I’m also learning as I go, reading blogs, watching webinars and adding to my knowledge.
Can you feel it? Autumn is coming! Where did all the sunshine go? Poof, just like that and it's vanished!
There is a candle burning in my office and the heating is on low. This is it – autumn.
And strangely there is a putting all the pieces back into their place feeling. A let’s plan and get a strategy together to see us through the winter. A ‘where are all the nuts’, ‘where do we store all the nuts’, ‘do I have enough nuts to see me through’ feeling.
We all get it sometimes, even the best of us. Looking over the garden wall, seeing what they’ve got, wishing you had as much energy, style, charisma, clients, twitter followers, knowledge & anything else they’ve got that you want more of.
It can be tiring constantly wishing you had more of everything. Also down right depressing! We all want more, of everything, all the time!
As seen in:
Top 40 Female Business Coach for 2022 | UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
