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5 steps to stay sane when you're busy!

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5 steps to stay sane when you're busy!

Firstly I want to apologise for my tardiness!  When I started blogging on a weekly basis I was so keen to be consistent and produce something of value to help you grow your business every week.  After all that is what I advise my clients to do!

Consistency builds trust - and the golden rule of marketing is that your customers need to know, like and trust you before they'll buy your products. Flighty inconsistent behaviour can lead to your potential customer wondering if you really are the expert, if you really do value their support, if you are the business for them.

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17 tools I use to keep my business running smoothly!

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17 tools I use to keep my business running smoothly!

Blimey, being an entrepreneur is busy! I connected with a new business woman, and once I’d told her all the things I did, running my own business, marketing for other business, First Tuesday, Blue Stockings, Nottingham Soup and being a mummy, she had no idea how I managed to fit it all in!

Sometimes I’m not so sure either. But I know I wouldn’t be half as happy as debbiedooodah if I didn’t have all the side projects going that help me support the business community in Nottingham!

So how do I all manage it?

The top 3 things you need to stop doing on Facebook – now!

The top 3 things you need to stop doing on Facebook – now!

Marketing on Facebook can be a really frustrating place.  You work hard to get lots of likes and then see your organic post reach drop.   You might have seen little or no interaction with your posts, making is seem like you’re talking into thin air.  It can seem like Facebook just want you to pay to advertise and so that keep changing the rules, making it harder and harder for you to reach your audience.

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The 5 steps to making sales

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The 5 steps to making sales

So, I talk a lot about how to use social media and how to build relationships both on line and off.  But what about making a sale?  That can sometimes seem a much harder prospect.  How can we turn all the chat and conversation and good feeling on social media to cold hard sales?  After all, we are all in business to make money.  At the very least we need to pay the bills and hopefully drive a nice car, buy a lovely house and go on exotic holidays.  So how do we make sales?

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Top 4 things to check in google analytics

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Top 4 things to check in google analytics

So, last week was quite a week…I worked with 5 new business supporting them to review their digital marketing; looking at what didn’t work, what did and creating a strategy for future social media campaigns.  Here's what we learned.

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Take time to reflect on your business

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Take time to reflect on your business

Beginnings of years, the start of the new school term and Easter are all opportunities to take time out to reflect on our businesses.  On how far we have come and where we want to go.

In our fast paced lifestyles, it can be hard to carve out just half an hour, let alone a day to give ourselves space and time to really get to the bare bones of our businesses and where we want to be.

If you’re feeling in a reflective mood, and I am now, then there are some tips below to help you take stock and congratulate yourself on how far you’ve come.

8 ways to for your business to shine on Twitter

8 ways to for your business to shine on Twitter

There’s a lot of talk of twitter dying at the moment, no one wants to buy it, the shareholders are getting edgy – isn’t everyone on Instagram now anyway?

Stop!

Everyday 100 million users log on, there are 317 million twitter users, 120 million unique users every month, and 500 million that just go and take a look without logging on.  

Learn how to love your website

Learn how to love your website

First thing I wanted to say here, is that around 99% of us are not happy with the first, second or even third version of their website.  Either it just doesn’t feel right, we know it should be working harder, the messages can seem a little muddled, we’re not sure if anyone is going there, how to get them there, or even if we want to send them there.

However, your website is your shop window to the online world.

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5 ways to work smarter with social media

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5 ways to work smarter with social media

Now we all know businesses should be on social media these days.  If you aren’t there exciting your future customers, your competition will be.  But how can you work smarter with social media so that it gives you better results and saves you time?

This is the number one question my clients want answered!  And while I won’t be able to give you all the tips I give my clients, I’m going to lay bare my top 5 tips!

Why should I use social media for my business?

Why should I use social media for my business?

I’m passionate about the effectiveness of social media for business, as someone who’s worked in communications and marketing for over 15 years it’s a breath of fresh air opposed to the cold and staid version of marketing we used to have on TV, in magazine and printed on flyers.

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Why being consistent with your twitter and Instagram name matters

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Why being consistent with your twitter and Instagram name matters

This post is going to be part rant and part advice.

Please people when choosing your @names for Instagram and twitter, it’s so important to have the same names because…

More and more people are using Instagram to populate their twitter feeds.

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You probably won’t earn 7 figures after reading this!

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You probably won’t earn 7 figures after reading this!

So as a digital marketing expert, I’m always looking at how others do things and how I could improve how I do things.  Things I can pick up, lessons learnt, ideas sought.

Being freelance and learning about social media in an ever-changing landscape can be exhilarating and fraught.  Where once words and a well-placed image was enough to capture someone’s interest, now we have live streaming, blogs, webinars, tutorials, vlogs and more.  So as much as I am supporting my clients to understand the rich capabilities of the new marketing landscape, I’m also learning as I go, reading blogs, watching webinars and adding to my knowledge.

The joy of doing business differently

The joy of doing business differently

I’ve recently become involved in a new business in Nottingham, with 3 other wonderful women in business that I’ve worked with on various different projects. 

What we all have in common (apart from being women!) is that we believe business can and should do good.  That profit doesn’t have to equal bad practice, that business can make a difference, and have a positive effect on society.

As seen in:

Forbes
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Vision for business
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social-media-coaching-nottingham

UK’s Digital Woman of the Year 2020

MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020

Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020

Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019

 

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