Work smarter
I had a fabulous Facebook review pop-up today that made me think how can you make the most of your customers testimonials?
This is what Rob Moore said:
Debbie has been my mentor for the past 7 months while I've been growing my business Cookie - I can't recommend her enough! She has given me so many useful tips and tricks to grow my business on social media as well as being completely honest with me if I'm just doing something wrong. One of the points being that it's fine to stop working sometimes! Her advice and support has not only made me a happier person in myself but has resulted in a quadruple in turnover since we first started working together. What more could you ask for! An absolute pleasure working with her!
I’m off to Edinburgh this weekend to run a workshop on Facebook and how best to use it, and while I was writing this new workshop specific to the client it occurred to me I could do this stuff in my sleep, so why don’t I share it with you.
Here are the basics you need to create your own social media strategy!
Your website is one of your most important selling tools, but how can you measure how successful your website is and improve it?
I recently did a lecture at Nottingham Trent University on ‘Conversion Rate Optimisation’. Now while this is complete marketing speak and could put some people off, in essence it is the way you can measure how effective your website is. So, I’d thought I’d share some of that lecture with you!
So we all know that writing blog are a good idea for our business.
They help your ideal customer understand what we can offer them. You can give them answers to the problems they are having. You can flex your expertise muscles. You can let them know the type of person you are, what it would be like to work with you and how you can help them.
And as a nice plus it helps with SEO (that’s getting found on google) and it gives you things to share on social media.
Last week I spoke about the changes taking a foot in LinkedIn and how it’s looking to freshen up and shake off the corporate image that it’s held for some time.
If you didn’t see it, you can read ‘Could LinkedIn be the next big thing in social?’
So if you’re on LinkedIn or thinking about giving it a go here are 18 tips to help you improve your LinkedIn game
So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?
It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.
If you’ve been on holiday and not been on social media for the past week you’ll have missed that I got into Forbes!
Now for those of you who don’t know Forbes is a global online magazine focusing on business, entrepreneurship, leadership and lifestyle. Exactly the type of magazine I want to get into!
It’s been on my list for a while as a publication I want to get in to. And I know that for sure because I felt a little pang of jealousy when I saw other get in it!
This week I had the pleasure to attend MarketEdLive, a fab one day conference held in my home town of Nottingham – always nice not to have to go far, and even more amazed at the variety of people who made it all the way to the Midlands!
But alongside the meeting of new and old friends I got to hear from some amazing speakers and they got me thinking about how I do things and ultimately how I could do things better, so I wanted to share them with you.
I’ve realised that I’ve been a little anxious of late. Worrying about the state of the world, Brexit, impending doom, people dying on the streets, my house being repossessed, losing all my work, my daughter entering the world of social media, Donald Trump and the list goes on and on.
And the more my anxiety grows, and the more I worry, the less my eye is on the ball of work.
We all get in the funk sometimes! The internet goes down, we feel grotty, we've just lost a client, we had an argument with our loved one, we just can't seem to get in the mood.
Life throws all sorts of curve balls at us, and as small business owners, we still have to keep the ship moving and do the things we need to do to keep our business afloat.
So here's some tips when you're feeling funky!
Nike yesterday launched their latest ‘Just Do It’ Campaign, staring Colin Kaepernick. If you don’t know who Kaepernick is (and I’ll forgive you if you don’t). He’s the American NFL player who refused to stand during the National Anthem and eventually sank to his knee to protest police killings of African Americans and many other injustices over in that country.
You might have noticed that I was a little quiet over August. I was off having my first ever 2 1/2 week break from work, well since I started my business.
Over the 5 years I’ve been running my own business things have changed quite a bit. I started out as a social media manager, supporting other businesses to grow their networks and sell their products. It was fun, but it also made going away on holiday rather tricky.
The word hustle is a little tarnished these days. The hashtag #hustlehard has been used 2,308, 093 times and counting on Instagram. And it’s filled with pictures of men, with a black and white feel, with slogans like ‘You can’t have a million dollar dream with a minimum-wage work ethic’ or ‘If you’re not gaining knowledge, connections or money, you’re wasting your time’.
As seen in:
UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
