Customers want to feel a connection to you. They want to know, like and trust you. You need to be able to add value. It’s important also to understand what are the things that can help you stand out from the competition.
How to stand out from your competition
How to share your Instagram images to Twitter
#Mybusinessmyway - a toolkit for female entrepreneurs
This week I launched the toolkit for female entrepreneurs to shape their success #mybusinessmyway!
Here is a copy of the speech I gave at the University of Nottingham.
Also if you want a copy of the toolkit please scroll down to the bottom!
92 popular instagram hashtags for creative women in business
What you really need to know about starting a business
The secret tool for ultimate life success
How the story of the stonecutter could help your business
What does it mean to work like a woman?
6 ways to make the most of your best reviews
I had a fabulous Facebook review pop-up today that made me think how can you make the most of your customers testimonials?
This is what Rob Moore said:
Debbie has been my mentor for the past 7 months while I've been growing my business Cookie - I can't recommend her enough! She has given me so many useful tips and tricks to grow my business on social media as well as being completely honest with me if I'm just doing something wrong. One of the points being that it's fine to stop working sometimes! Her advice and support has not only made me a happier person in myself but has resulted in a quadruple in turnover since we first started working together. What more could you ask for! An absolute pleasure working with her!
The real basics of a good social media strategy
I’m off to Edinburgh this weekend to run a workshop on Facebook and how best to use it, and while I was writing this new workshop specific to the client it occurred to me I could do this stuff in my sleep, so why don’t I share it with you.
Here are the basics you need to create your own social media strategy!
10 ways to make your website work for you!
Your website is one of your most important selling tools, but how can you measure how successful your website is and improve it?
I recently did a lecture at Nottingham Trent University on ‘Conversion Rate Optimisation’. Now while this is complete marketing speak and could put some people off, in essence it is the way you can measure how effective your website is. So, I’d thought I’d share some of that lecture with you!
11 things to do with your blog once it’s written
So we all know that writing blog are a good idea for our business.
They help your ideal customer understand what we can offer them. You can give them answers to the problems they are having. You can flex your expertise muscles. You can let them know the type of person you are, what it would be like to work with you and how you can help them.
And as a nice plus it helps with SEO (that’s getting found on google) and it gives you things to share on social media.
18 ways to help you improve your LinkedIn game
Last week I spoke about the changes taking a foot in LinkedIn and how it’s looking to freshen up and shake off the corporate image that it’s held for some time.
If you didn’t see it, you can read ‘Could LinkedIn be the next big thing in social?’
So if you’re on LinkedIn or thinking about giving it a go here are 18 tips to help you improve your LinkedIn game
Could Linkedin be the next big thing in social?
So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?
It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.
How to get free PR and then milk it for all it's worth
If you’ve been on holiday and not been on social media for the past week you’ll have missed that I got into Forbes!
Now for those of you who don’t know Forbes is a global online magazine focusing on business, entrepreneurship, leadership and lifestyle. Exactly the type of magazine I want to get into!
It’s been on my list for a while as a publication I want to get in to. And I know that for sure because I felt a little pang of jealousy when I saw other get in it!
8 things I learnt from MarketEdLive
This week I had the pleasure to attend MarketEdLive, a fab one day conference held in my home town of Nottingham – always nice not to have to go far, and even more amazed at the variety of people who made it all the way to the Midlands!
But alongside the meeting of new and old friends I got to hear from some amazing speakers and they got me thinking about how I do things and ultimately how I could do things better, so I wanted to share them with you.
