Why networks are important to you and me

Why networks are important to you and me

Before I started out as a woman in business running debbiedooodah, I was first and foremost a friend, mother and lover and I had no idea about the amazing business networks that Nottingham has to offer.

I learnt about the value of networks and friendships the hard way, as all good lessons are generally learnt!

5 steps to stay sane when you're busy!

5 steps to stay sane when you're busy!

Firstly I want to apologise for my tardiness!  When I started blogging on a weekly basis I was so keen to be consistent and produce something of value to help you grow your business every week.  After all that is what I advise my clients to do!

Consistency builds trust - and the golden rule of marketing is that your customers need to know, like and trust you before they'll buy your products. Flighty inconsistent behaviour can lead to your potential customer wondering if you really are the expert, if you really do value their support, if you are the business for them.

17 tools I use to keep my business running smoothly!

17 tools I use to keep my business running smoothly!

Blimey, being an entrepreneur is busy! I connected with a new business woman, and once I’d told her all the things I did, running my own business, marketing for other business, First Tuesday, Blue Stockings, Nottingham Soup and being a mummy, she had no idea how I managed to fit it all in!

Sometimes I’m not so sure either. But I know I wouldn’t be half as happy as debbiedooodah if I didn’t have all the side projects going that help me support the business community in Nottingham!

So how do I all manage it?

The top 3 things you need to stop doing on Facebook – now!

The top 3 things you need to stop doing on Facebook – now!

Marketing on Facebook can be a really frustrating place.  You work hard to get lots of likes and then see your organic post reach drop.   You might have seen little or no interaction with your posts, making is seem like you’re talking into thin air.  It can seem like Facebook just want you to pay to advertise and so that keep changing the rules, making it harder and harder for you to reach your audience.

The 5 steps to making sales

The 5 steps to making sales

So, I talk a lot about how to use social media and how to build relationships both on line and off.  But what about making a sale?  That can sometimes seem a much harder prospect.  How can we turn all the chat and conversation and good feeling on social media to cold hard sales?  After all, we are all in business to make money.  At the very least we need to pay the bills and hopefully drive a nice car, buy a lovely house and go on exotic holidays.  So how do we make sales?

Top 4 things to check in google analytics

Top 4 things to check in google analytics

So, last week was quite a week…I worked with 5 new business supporting them to review their digital marketing; looking at what didn’t work, what did and creating a strategy for future social media campaigns.  Here's what we learned.

Take time to reflect on your business

Take time to reflect on your business

Beginnings of years, the start of the new school term and Easter are all opportunities to take time out to reflect on our businesses.  On how far we have come and where we want to go.

In our fast paced lifestyles, it can be hard to carve out just half an hour, let alone a day to give ourselves space and time to really get to the bare bones of our businesses and where we want to be.

If you’re feeling in a reflective mood, and I am now, then there are some tips below to help you take stock and congratulate yourself on how far you’ve come.

8 ways to for your business to shine on Twitter

8 ways to for your business to shine on Twitter

There’s a lot of talk of twitter dying at the moment, no one wants to buy it, the shareholders are getting edgy – isn’t everyone on Instagram now anyway?

Stop!

Everyday 100 million users log on, there are 317 million twitter users, 120 million unique users every month, and 500 million that just go and take a look without logging on.  

Learn how to love your website

Learn how to love your website

First thing I wanted to say here, is that around 99% of us are not happy with the first, second or even third version of their website.  Either it just doesn’t feel right, we know it should be working harder, the messages can seem a little muddled, we’re not sure if anyone is going there, how to get them there, or even if we want to send them there.

However, your website is your shop window to the online world.

5 ways to work smarter with social media

5 ways to work smarter with social media

Now we all know businesses should be on social media these days.  If you aren’t there exciting your future customers, your competition will be.  But how can you work smarter with social media so that it gives you better results and saves you time?

This is the number one question my clients want answered!  And while I won’t be able to give you all the tips I give my clients, I’m going to lay bare my top 5 tips!

Why should I use social media for my business?

Why should I use social media for my business?

I’m passionate about the effectiveness of social media for business, as someone who’s worked in communications and marketing for over 15 years it’s a breath of fresh air opposed to the cold and staid version of marketing we used to have on TV, in magazine and printed on flyers.