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Take time to reflect on your business

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Take time to reflect on your business

Beginnings of years, the start of the new school term and Easter are all opportunities to take time out to reflect on our businesses.  On how far we have come and where we want to go.

In our fast paced lifestyles, it can be hard to carve out just half an hour, let alone a day to give ourselves space and time to really get to the bare bones of our businesses and where we want to be.

If you’re feeling in a reflective mood, and I am now, then there are some tips below to help you take stock and congratulate yourself on how far you’ve come.

8 ways to for your business to shine on Twitter

8 ways to for your business to shine on Twitter

There’s a lot of talk of twitter dying at the moment, no one wants to buy it, the shareholders are getting edgy – isn’t everyone on Instagram now anyway?

Stop!

Everyday 100 million users log on, there are 317 million twitter users, 120 million unique users every month, and 500 million that just go and take a look without logging on.  

Learn how to love your website

Learn how to love your website

First thing I wanted to say here, is that around 99% of us are not happy with the first, second or even third version of their website.  Either it just doesn’t feel right, we know it should be working harder, the messages can seem a little muddled, we’re not sure if anyone is going there, how to get them there, or even if we want to send them there.

However, your website is your shop window to the online world.

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5 ways to work smarter with social media

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5 ways to work smarter with social media

Now we all know businesses should be on social media these days.  If you aren’t there exciting your future customers, your competition will be.  But how can you work smarter with social media so that it gives you better results and saves you time?

This is the number one question my clients want answered!  And while I won’t be able to give you all the tips I give my clients, I’m going to lay bare my top 5 tips!

Why should I use social media for my business?

Why should I use social media for my business?

I’m passionate about the effectiveness of social media for business, as someone who’s worked in communications and marketing for over 15 years it’s a breath of fresh air opposed to the cold and staid version of marketing we used to have on TV, in magazine and printed on flyers.

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Why being consistent with your twitter and Instagram name matters

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Why being consistent with your twitter and Instagram name matters

This post is going to be part rant and part advice.

Please people when choosing your @names for Instagram and twitter, it’s so important to have the same names because…

More and more people are using Instagram to populate their twitter feeds.

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You probably won’t earn 7 figures after reading this!

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You probably won’t earn 7 figures after reading this!

So as a digital marketing expert, I’m always looking at how others do things and how I could improve how I do things.  Things I can pick up, lessons learnt, ideas sought.

Being freelance and learning about social media in an ever-changing landscape can be exhilarating and fraught.  Where once words and a well-placed image was enough to capture someone’s interest, now we have live streaming, blogs, webinars, tutorials, vlogs and more.  So as much as I am supporting my clients to understand the rich capabilities of the new marketing landscape, I’m also learning as I go, reading blogs, watching webinars and adding to my knowledge.

The joy of doing business differently

The joy of doing business differently

I’ve recently become involved in a new business in Nottingham, with 3 other wonderful women in business that I’ve worked with on various different projects. 

What we all have in common (apart from being women!) is that we believe business can and should do good.  That profit doesn’t have to equal bad practice, that business can make a difference, and have a positive effect on society.

Why timing is everything with Facebook

Why timing is everything with Facebook

Time. It’s a measured thing, it never stops ticking away, and there is a finite amount of it.  Alongside marketing, you’re actually running your business, getting new customers, networking, invoicing, emails, sorting tax returns and on and on.  So we’re agreed time is a resource we all want more of!

In this blog we’re going to be talking more about the timing of things, well the timing of Facebook precisely, so that we can save time on other areas of our business. 

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Be more Squirrel - planning for the winter

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Be more Squirrel - planning for the winter

Can you feel it? Autumn is coming! Where did all the sunshine go? Poof, just like that and it's vanished!

There is a candle burning in my office and the heating is on low.  This is it – autumn.
And strangely there is a putting all the pieces back into their place feeling.  A let’s plan and get a strategy together to see us through the winter. A ‘where are all the nuts’, ‘where do we store all the nuts’, ‘do I have enough nuts to see me through’ feeling.

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74 Instagram hashtags for women in business

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74 Instagram hashtags for women in business

Hello awesome women in business! We’re all over the social media, being the biggest users by far and more and more of us are starting new businesses every day! Go girl! So I wanted to create a big long list of hashtags that we can all use to build our businesses.

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Help! I’m suffering from competitor envy!

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Help! I’m suffering from competitor envy!

We all get it sometimes, even the best of us.  Looking over the garden wall, seeing what they’ve got, wishing you had as much energy, style, charisma, clients, twitter followers, knowledge & anything else they’ve got that you want more of.

It can be tiring constantly wishing you had more of everything.  Also down right depressing!  We all want more, of everything, all the time!

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My Guide to School Holiday Survival

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My Guide to School Holiday Survival

So, if you’re a working mum like me and you run your own business, you’ll know how hard it can be keeping all the plates spinning at work and being a good fun time mum during school holidays.  Especially throughout the epic 6-week summer holiday.

This is my guide to making it through the holidays!

As seen in:

Forbes
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Vision for business
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UK’s Digital Woman of the Year 2020

MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020

Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020

Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019

 

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