Work smarter
The word hustle is a little tarnished these days. The hashtag #hustlehard has been used 2,308, 093 times and counting on Instagram. And it’s filled with pictures of men, with a black and white feel, with slogans like ‘You can’t have a million dollar dream with a minimum-wage work ethic’ or ‘If you’re not gaining knowledge, connections or money, you’re wasting your time’.
Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.
So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?
There are so many things that you can distract you! Looking at what other people are doing and asking yourself ‘should I be doing it like that?’ Opportunities that come your way. Things that you might have even wished for. Social media. Emails. Your life!
So many distractions and only so many days in the week.
Following my fabulous post last week on ‘How to love your Inner Boss’, I got lots of feedback from people who were overwhelmed with all the things they had to do.
On person wrote ‘Totally nailed how I’m feeling, I need to be kinder to myself. I just want a crystal ball to look through to see if all the blood, sweat and tears will be worth it.’.
I’ve been doing some testing of Instagram stories for you over the past week and a half to see what effect it has on my followers and reach.
I was told that if I created at least 10 Instagram stories a day I would see a massive difference in my stats. So never one to shy away from a challenge, I went for it!
As seen in:
UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
