digital marketing

8 things I learnt from MarketEdLive

8 things I learnt from MarketEdLive

This week I had the pleasure to attend MarketEdLive, a fab one day conference held in my home town of Nottingham – always nice not to have to go far, and even more amazed at the variety of people who made it all the way to the Midlands!

But alongside the meeting of new and old friends I got to hear from some amazing speakers and they got me thinking about how I do things and ultimately how I could do things better, so I wanted to share them with you.

What we can learn from the latest Nike ‘Just Do It’ Campaign

What we can learn from the latest Nike ‘Just Do It’ Campaign

Nike yesterday launched their latest ‘Just Do It’ Campaign, staring Colin Kaepernick. If you don’t know who Kaepernick is (and I’ll forgive you if you don’t). He’s the American NFL player who refused to stand during the National Anthem and eventually sank to his knee to protest police killings of African Americans and many other injustices over in that country.

Is it possible to market your business without social media?

Is it possible to market your business without social media?

This is a question that’s been on my mind for a while now. We are so all over social media in business.

The internet and social media have given us the opportunity to reach out to thousands, even millions of people generating a revolution in entrepreneurship like never before.

Your social media likes don't pay the bills

Your social media likes don't pay the bills

Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.

So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?

The curse and the charm of the digital age

The curse and the charm of the digital age

This blog post was supposed to be a gorgeously created you tube tutorial about how to add social media profile tabs to your Facebook business page.

In fact, I’ve spent all afternoon creating this for you, not without many frustrations I might add and I’m not quite there yet…which led me to the thought of how wonderful and downright frustrating the internet and computers can be!