Your email list is one of the most vital assets of your business – if you’re not growing your email list or you don’t have one it’s high time you started.
3 Online Branding Tips for Entrepreneurs
Your own personal brand is just as important as your business, especially today when consumers are responsive to it. In an article by business writer Haley Hoffman Smith, it’s revealed that consumers are 82% more likely to trust a company whose CEO is active on social media. Building a proper online presence as an entrepreneur builds your relationship with your followers, which could only bode well for your business.
It's all about the stories
My Top 3 Tips for Managing Facebook or Instagram Ads
My first tip as to how to make the most of Facebook ads and Instagram ads is to get the Pixel code on your website. The Pixel code is a free piece of code from Facebook that measures and captures the data of people who go on your website, so that you can market to people who you know are already interested in you.
How to leverage your social media
My 3 top tips for running your social media
Baring your soul on social media
4 Reasons your social media isn’t working and how to fix it
8 things I learnt from MarketEdLive
This week I had the pleasure to attend MarketEdLive, a fab one day conference held in my home town of Nottingham – always nice not to have to go far, and even more amazed at the variety of people who made it all the way to the Midlands!
But alongside the meeting of new and old friends I got to hear from some amazing speakers and they got me thinking about how I do things and ultimately how I could do things better, so I wanted to share them with you.
What we can learn from the latest Nike ‘Just Do It’ Campaign
Nike yesterday launched their latest ‘Just Do It’ Campaign, staring Colin Kaepernick. If you don’t know who Kaepernick is (and I’ll forgive you if you don’t). He’s the American NFL player who refused to stand during the National Anthem and eventually sank to his knee to protest police killings of African Americans and many other injustices over in that country.
Is it possible to market your business without social media?
How often should I post on Instagram?
Top 8 takeaways from #Nottmdigital
Your social media likes don't pay the bills
Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.
So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?
