social media

The real basics of a good social media strategy

The real basics of a good social media strategy

I’m off to Edinburgh this weekend to run a workshop on Facebook and how best to use it, and while I was writing this new workshop specific to the client it occurred to me I could do this stuff in my sleep, so why don’t I share it with you.

Here are the basics you need to create your own social media strategy!

11 things to do with your blog once it’s written

11 things to do with your blog once it’s written

So we all know that writing blog are a good idea for our business.

They help your ideal customer understand what we can offer them. You can give them answers to the problems they are having. You can flex your expertise muscles. You can let them know the type of person you are, what it would be like to work with you and how you can help them.

And as a nice plus it helps with SEO (that’s getting found on google) and it gives you things to share on social media.

18 ways to help you improve your LinkedIn game

18 ways to help you improve your LinkedIn game

Last week I spoke about the changes taking a foot in LinkedIn and how it’s looking to freshen up and shake off the corporate image that it’s held for some time.

If you didn’t see it, you can read ‘Could LinkedIn be the next big thing in social?’

So if you’re on LinkedIn or thinking about giving it a go here are 18 tips to help you improve your LinkedIn game

Could Linkedin be the next big thing in social?

Could Linkedin be the next big thing in social?

So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?

It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.

Your social media likes don't pay the bills

Your social media likes don't pay the bills

Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.

So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?

Why you should be creating 10 instagram stories a day

Why you should be creating 10 instagram stories a day

I’ve been doing some testing of Instagram stories for you over the past week and a half to see what effect it has on my followers and reach.

I was told that if I created at least 10 Instagram stories a day I would see a massive difference in my stats. So never one to shy away from a challenge, I went for it!

Facebook – are you getting enough reach?

Facebook – are you getting enough reach?

If you are running your own business and your target market is on Facebook (and that’s pretty much everyone) then at some point you might want to learn how to tame the Facebook beast.

And it can be a beast, so I thought the topic of this blog could be about Facebook, warts and all and have a really, good long look at this platform that is ubiquitous in all of our lives.

5 ways to work smarter with social media

5 ways to work smarter with social media

Now we all know businesses should be on social media these days.  If you aren’t there exciting your future customers, your competition will be.  But how can you work smarter with social media so that it gives you better results and saves you time?

This is the number one question my clients want answered!  And while I won’t be able to give you all the tips I give my clients, I’m going to lay bare my top 5 tips!

Why should I use social media for my business?

Why should I use social media for my business?

I’m passionate about the effectiveness of social media for business, as someone who’s worked in communications and marketing for over 15 years it’s a breath of fresh air opposed to the cold and staid version of marketing we used to have on TV, in magazine and printed on flyers.

Why being consistent with your twitter and Instagram name matters

Why being consistent with your twitter and Instagram name matters

This post is going to be part rant and part advice.

Please people when choosing your @names for Instagram and twitter, it’s so important to have the same names because…

More and more people are using Instagram to populate their twitter feeds.