Work smarter
We’re all busy running business, and I don’t need to tell you that there is only so many hours in the day!
I currently working on my 3 businesses, a facebook community, a podcast, 2 weekly LinkedIn lives, a year-long digital project in St. Helen’s and running workshops and lecturing. It’s a lot!
So the way I get my name out and about is by effectively repurposing my content.
My first tip as to how to make the most of Facebook ads and Instagram ads is to get the Pixel code on your website. The Pixel code is a free piece of code from Facebook that measures and captures the data of people who go on your website, so that you can market to people who you know are already interested in you.
Instagram has been around for a while now and while some businesses have leapt on the Instagram bandwagon, some of you are still a little baffled and left thinking what is the point – if that’s you, this blog is for you and if not, you might still get some useful tips!Is Instagram right for your business?
Going live on social media is a scary prospect for most people. You are at your most vulnerable point, talking straight to the camera, beaming across the internet.
We all know that live can go wrong even for the most experienced presenters. There are been 2 boob out scenarios on live tv that I can think of Janet Jackson on the Super Bowl and our very own Judy Finnigan from Good Morning Britain.
I’m off to Edinburgh this weekend to run a workshop on Facebook and how best to use it, and while I was writing this new workshop specific to the client it occurred to me I could do this stuff in my sleep, so why don’t I share it with you.
Here are the basics you need to create your own social media strategy!
So we all know that writing blog are a good idea for our business.
They help your ideal customer understand what we can offer them. You can give them answers to the problems they are having. You can flex your expertise muscles. You can let them know the type of person you are, what it would be like to work with you and how you can help them.
And as a nice plus it helps with SEO (that’s getting found on google) and it gives you things to share on social media.
Last week I spoke about the changes taking a foot in LinkedIn and how it’s looking to freshen up and shake off the corporate image that it’s held for some time.
If you didn’t see it, you can read ‘Could LinkedIn be the next big thing in social?’
So if you’re on LinkedIn or thinking about giving it a go here are 18 tips to help you improve your LinkedIn game
So LinkedIn! Are you loving it? Hating it? Trying to make sense of it? Or just not sure it’s for you?
It’s had a bit of a transformation of late. LinkedIn is literally trying to reinvent itself. From the corporate bore in the blue colours of Microsoft, IBM and Dell (yawn) to the pale, male and stale stereotype of its users. I’ve heard of people being told in the comments their posts aren’t welcome there, no fluff, no cats, no what did you eat for lunch and certainly no personality.
Last week I attended the fabulous Social Day Conference and one of the things that emerged from the talks is that likes don’t pay the bills. Those vanity metrics that we love so much, likes on our posts, comments and shares essentially don’t pay our bills. It’s clients and customer that pay our bills.
So how do we turn those likers in payers? How do we convert people who love us on Facebook and Instagram into people who help us put food on the table and pay our bills?
As seen in:
UK’s Digital Woman of the Year 2020
MarketEd Live Top 30 Marketers that Inspire 2020, 2021 & 2022 | Digital Women’s Top 40 Women to Watch 2020
Top 100 Female Entrepreneur 2019 | Top 100 Influencer for Gender, Equality & Diversity 2019 & 2020
Winner of Ingenuity19 for My Business My Way Toolkit | HSBC’s Top 5 podcast for Women in Business in UK 2019
